Grow your Fans via Facebook Ads
Unless you have a large existing fan base or newsletter base, the best way to grow your fans is via Facebook Ads coupled with a promotion (e.g. contest or coupon). In fact, the #1 way that Facebook users find out about fan pages is via Facebook advertising so it is extremely important to your overall social media success that you know how to run Facebook ads effectively. Simple things like the image you choose or the title you use can make the difference between success and failure when it comes to advertising. We’ve compiled a list of practical, easy-to-implement and highly effective tips to help you maximize the performance of your Facebook ads.
What Images Should You Use?
Tip #2: However, don’t use an image of a person if this doesn’t fit with what you’re promoting – ads with an image that’s relevant to your advertisement tend to be most successful.
Tip #3: It’s best to upload horizontal (landscape) images to ensure you’re maximizing the space available, which is 110×80 pixels.
Tip #4: Include branding in your image. Only a tiny percentage of people exposed to your ad will actually click on it but lots will see it so it’s important that you maximize your branding. The great thing is that you can opt to ‘pay-per-click’ for your Facebook advertising so if someone learns about your brand by looking at your ad but doesn’t click, you just got brand exposure for free!
Tip #6: Another trick you can try after your image has been created is take a large step away from your monitor and see if you can still make out what the image is from far away—if you can’t tell, the image isn’t as clear as it could be for a good ad.
Tip #7: Eliminate unnecessary surroundings around your main image, either by giving it a transparent background or a white one. You don’t want to distract people from what you want them to notice.
Tip #8: Use colors in your image that contrast with Facebook’s shades of blue— they command more attention and stand out from the rest of the website.
What Title Should You Use?
Tip #11: Limit titles to one line.
Tip #12: Try titles that will elicit some kind of reaction from your audience, like making them laugh.
What Text Body Should I Use?
Tip #15: If you’re targeting users based on certain “Likes & Interests” or demographic information, tie that information into your copy. For example, an ad targeting users living in Palo Alto, CA, can fare better if the words “Palo Alto” or “Bay Area” were in the copy, making the ad appear more relevant to the viewer seeing it.
Tip #17: Don’t forget a call-to-action! Try messages like “Click here!” or “Enter now!” to let users know exactly what they’re supposed to do within the interaction.
Tip #18: Try not to sound like a large corporation in your body message. Speak to your audience like people.
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